A graphic designer specializing in branding and passionate to tell cultural stories
Branding:
︎︎︎ TypoLA
︎︎︎ Save Point
︎︎︎ K-Design
︎︎︎ Impressionist Blooms
︎︎︎ My USPS
Motion:
︎︎︎ A Full Christmas
︎︎︎ About Me
Branding
Conference Design
Conference Design
TypoLA is a hypothetical annual conference that celebrates the telling stories and the profound beauty of typography in Los Angeles and discusses what we can learn as designers from its history. Read more...
*Awarded International Design Awards (IDA) 2022 Gold in Student: Multimedia-Brand Identity
#digital #environmental #motion #print #process #socialmedia
Branding
Hospitality Design
Hospitality Design
Save Point is a rebrand for a video game boutique hotel where travelers can wind down after touring and connect with fellow travelers and city locals through their shared passion for video games. Read more...
*Received Red Dot: Junior Award 2022: Distinction in Brands & Communication Design
#editorial #environmental #motion #packaging #print #process #socialmedia #UX/UI
Branding
Master’s Thesis
Branding
Master’s Thesis
Master’s Thesis
K-Design: Fundamentals of Modern South Korean Design is a manual set that helps U.S. designers understand the difference between Korean and U.S. design by defining the three fundamentals that make up K-Design: artistic experimentation, evoking the senses, and se-ryeon. Read more...
*Archived at the ArtCenter Archives and Special Collections
**Won Creative Communication Award (C2A) 2022 Best of Best in Student Entries: Art & Culture Books
***Received International Design Awards (IDA) 2022 Honorable Mention in Student: Print-Print Editorial
#AR #editorial #packaging #print #process
Branding
Exhibition Design
Exhibition Design
Impressionist Blooms is a hypothetical exhibition, in collaboration with The Metropolitan Museum of Art, that celebrates the stigmatized flower paintings of eight Impressionists. The design objective was to balance presenting the artworks in an elegant but modern way to allow viewers to easily take in the beauty of the art pieces. Read more...
#editorial #environmental #print
Branding
Retail Design
Retail Design
My USPS is a rebrand that aiming to highlight the United States Postal Service’s vast relationship and history with the American community and improve its services corresponding to it. Read more...
#digital #editorial #environmental #motion #packaging #print #process #UX/UI
Motion
3D
3D
This simple 3D motion animation reflects my desire to experience the full package of my favorite parts of Christmas. Read more...
*Selected for showing at ArtCenter Gallery, Aug–Dec 2021
#3D #motion #process